Our Story
Agentic People began with five colleagues looking at work from different angles and seeing the same thing: when the right things connect, everything works better.
Strategy that sounds right at the top, and doesn't feel true further down. Managers handed a story they were never equipped to carry. Good teams, doing good work, heading in slightly different directions. Employer brand promises that look beautiful in a 73-page guidelines document, and never see the light of day.
So we built something connected on purpose. Five partners, different disciplines, different instincts, one team, close to our clients and accountable for what happens next. Not a smaller version of a bigger agency, a different shape, built for the work organisations need now. Small isn't the strategy. Sharp is.
Because connection is how trust is built, ideas get sharper and standards are held. It turns what an organisation is trying to say into something people can feel and believe.
Meet the Agentics
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![A close-up of a portrait photograph of a bald man with glasses and a light beard, wearing a dark shirt with a gold emblem on the chest.]()
Dave Hazlehurst
EXPERIENCE PARTNER
Connects: strategy to reality.
Notices: where the real signal is.
Brings: 20+ years, a globally recognised employer brand voice.
Believes: a brand only counts if it works in the real world.
Known for: opening doors, making the complex feel simple. -
![Portrait of a woman with blonde hair and blue eyes, smiling, wearing a black and white striped shirt, against a brick wall background.]()
Julie Randall
STRATEGY PARTNER
Connects: strategy with what people connect with.
Notices: the real issue under the complexity.
Brings: 25+ years advising leadership on brand strategy.
Believes: the best solutions are clear, credible, workable.
Known for: sharp thinking, calm execution. -
![A man with short dark hair and a beard, wearing a green jacket with an orange zipper and white drawstrings, smiling and looking slightly to the side.]()
John McNally
CREATIVE PARTNER
Connects: complex briefs with simple, memorable ideas.
Notices: the human truth hidden in the noise.
Brings: 18 years in creative, eight in employer brand and 40+ awards.
Believes: the strongest ideas are usually the simplest.
Known for: reducing complexity until the right idea becomes obvious. -
![A woman with dark hair, blue eyes, and a bright smile taking a selfie. She is wearing a maroon sweater with buttons and earrings with star-shaped designs. The photo appears to be taken through a camera's viewfinder or frame.]()
Nat Hughes
STRATEGY PARTNER
Connects: insight and strategy with the moments that matter.
Notices: the unsaid, the tension nobody's named.
Brings: a decade guiding growth, change and transformation.
Believes: strategy is sacrifice: what not to do matters more.
Known for: the direct question, then staying for the answer. -
![A man with short brown hair and light skin smiling, wearing a fleece jacket in front of a neutral background.]()
Mike Hazlehurst
MANAGING PARTNER
Connects: ambition with how the work actually runs.
Notices: fuzzy ownership, and unflagged risk.
Brings: employer brand depth, operational craft.
Believes: human judgment, system-carried.
Known for: who owns this? Then assigning who’s best placed.
